Converse, recently brought us back to work on the corporate team building skills of their Millennial execs. We met at their corporate office in Boston on Lovejoy Wharf for a very unique Bike-a-thon™ Charitable Team Building Workshop.

Charity and Converse’s corporate culture

The conference room to which we were assigned overlooked Boston Harbor, site of the 1773 Boston Tea Party. This is also the site of a history-making business. Converse, a part of the Nike family, has left its footprint in every sport on the planet.

Apart from sneakers, Converse is also famous for its philanthropic track record. Social responsibility through community outreach is high on the list of priorities within their corporate culture. It is important to the company that their workforce embraces the spirit of altruism as an important part of their role at Converse. Fortunately, our 20  Millennial participants represent a generation of community outreach enthusiasts.

A special team building mandate from a special client

This corporate team building workshop was special because they wanted us to incorporate an additional component. The 20 young Converse execs had just completed Strengthsfinder training. Their supervisors wanted to add our Bike-a-thon™ Charitable Team Building Workshop to that personal assessment process.

The Strengthsfinder program helps people identify specific character traits and personality attributes upon which they can build a solid set of skills. Converse wanted us to conduct corporate team building exercises as part of the assessments and help with their communications skills.

They were divided into competitive teams and each had to win the parts to assemble the bikes. The whole process helped them practice using their newly sharpened collaborative and leadership skills.

During the debrief, our feedback was full of comments about how much they enjoyed the “friendly” competition. They were confident that it would be easy to assimilate the skills we taught them into their daily work routines. The debrief also brought all the pieces of the workshop into focus—each participant had a big picture “aha” moment.

A big payoff: 4 happy kids

The Converse crew assembled 4 bikes to give to members of the Boys and Girls Club of Boston. This is a community outreach program they have worked with closely in the past. Sowing into the lives of needy youngsters always makes our workshops worth the sweat equity. The unexpected interaction with the children was a delightful surprise that made the event extra special for all the participants.

One young exec said the most heartwarming part of the workshop was when the kids walked through the door. He was touched by their delight at realizing they were going home with their very own bicycles. The Converse team got a kick out of customizing the seat height for each new owner. This only heightened the excitement and gratitude of the children.

And Converse’s charitable enthusiasm didn’t stop at the Boys and Girls Club.  They offered our Magnovo facilitator an unexpected discount. So he raced to their retail store downstairs, to buy his 2-year-old granddaughter a pair of Chuck Taylor All Star sneakers!  Results: one trendy toddler, 20 newly inspired Millennials, and one very satisfied client.